Cerise Small | UX Designer | Portfolio
Naturally Curious. Purposefully Practical. Always Versatile.
Case Studies
Client Case Studies
Latest posts
Designing for High Stakes: How Strategic Email Design Fuelled Laybuy’s Sales Success
In the competitive world of Buy Now, Pay Later (BNPL), your message needs to do more than just reach an inbox—it needs to cut through the noise. During a major sales campaign at Laybuy, I was tasked with designing an email suite that not only looked good but also drove measurable action. The Challenge: Standing…
Debunking Myths in Children’s Activity Sector
There is a common misconception that the children’s activity sector, everything from holiday camps to after-school sports aren’t viable childcare or run by professional, passionate, educated people. In reality, it is a highly regulated, logistically complex industry that requires elite-level organisation. At Coordinate Sport, my mission was to use content to bridge the gap between…
From Graduation to Career: Designing Content That Bridges the “Experience Gap”
For many recent graduates, the transition from university to a professional career feels less like a step and more like a leap across a canyon. At Futureboard Consulting, my goal was to build the bridge. By turning direct user interactions into high-impact long-form content, I helped transform the graduate job search from a source of…
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