Cerise Small | UX Designer | Content Creation
Naturally Curious. Purposefully Practical. Always Versatile.
Posts
Posts
Welcome to the blog. Find out more about how I’ve developed content across medtech, fintech and SaaS platforms.
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In the competitive world of Buy Now, Pay Later (BNPL), your message needs to do more than just reach an inbox—it needs to cut through the noise. During a major sales campaign at Laybuy, I was tasked with designing an email suite that not only looked good but also drove measurable action. The Challenge: Standing…
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There is a common misconception that the children’s activity sector, everything from holiday camps to after-school sports aren’t viable childcare or run by professional, passionate, educated people. In reality, it is a highly regulated, logistically complex industry that requires elite-level organisation. At Coordinate Sport, my mission was to use content to bridge the gap between…
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For many recent graduates, the transition from university to a professional career feels less like a step and more like a leap across a canyon. At Futureboard Consulting, my goal was to build the bridge. By turning direct user interactions into high-impact long-form content, I helped transform the graduate job search from a source of…
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