Cerise Small | UX Designer | About me
Naturally Curious. Purposefully Practical. Always Versatile.
About Me
I’m Cerise, and I’m a UX designer with a background in research, content, and SaaS, specialising in turning complex problem spaces into clear, usable, and commercially effective experiences. My work sits at the intersection of user needs, business goals, and real-world constraints.
I’m naturally inquisitive, deeply practical, and driven by the belief that good design should reduce friction, build trust, and make systems work better for people.
My interests
What can you expect from me?
Adult Gymnastics: I attend classes and practice skills on my own. I admire the skill and discipline of professional gymnasts, but no, I never wanted to be one.
Art & Illustrations: I got into drawing about 5 years ago and took some classes. I’m a big fan of oil paint, and I have even sold some of my work.
Research-first: Interviews, personas, and evidence before assumptions
Commercially aware: Design decisions tied to conversion, adoption, or efficiency
Clear communicator: Plain English, structured thinking, and strong content design
Iterative: Comfortable refining, removing features, and simplifying flows
Download my CV below:
Fun fact: I was one of the first cheerleaders to compete nationally in Britain! Continued to compete for 10 years!
Selected Portfolio Case Studies
Latest Posts
Designing for High Stakes: How Strategic Email Design Fuelled Laybuy’s Sales Success
In the competitive world of Buy Now, Pay Later (BNPL), your message needs to do more than just reach an inbox—it needs to cut through the noise. During a major sales campaign at Laybuy, I was tasked with designing an email suite that not only looked good but also drove measurable action. The Challenge: Standing…
Debunking Myths in Children’s Activity Sector
There is a common misconception that the children’s activity sector, everything from holiday camps to after-school sports aren’t viable childcare or run by professional, passionate, educated people. In reality, it is a highly regulated, logistically complex industry that requires elite-level organisation. At Coordinate Sport, my mission was to use content to bridge the gap between…
From Graduation to Career: Designing Content That Bridges the “Experience Gap”
For many recent graduates, the transition from university to a professional career feels less like a step and more like a leap across a canyon. At Futureboard Consulting, my goal was to build the bridge. By turning direct user interactions into high-impact long-form content, I helped transform the graduate job search from a source of…
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