Company: Brian J Matos: Political & Current Affairs Platform
Project: Podcasts for Curious Minds
Research Method: Expert subject matter interviews on topics ranging from space exploration to commercial scientific research.
The Problem: Creating a platform for “curious minds” requires identifying exactly what complex information users find most engaging and how they consume high-level political and scientific data.
The User Research: I treated guest interviews (such as with Kate Howells, Public Education Specialist) as expert user sessions. These sessions were used to identify key educational gaps—for example, the challenge of private industry financing scientific research without immediate ROI.
Insights & Solution: I synthesised these expert insights into “sales pitches” and scripts that addressed the audience’s specific curiosities. This ensured the content stayed relevant to current affairs while maintaining a high standard of public education.
Source: The Brian J Matos Podcast (YouTube)
Latest posts
Designing for High Stakes: How Strategic Email Design Fuelled Laybuy’s Sales Success
In the competitive world of Buy Now, Pay Later (BNPL), your message needs to do more than just reach an inbox—it needs to cut through the noise. During a major sales campaign at Laybuy, I was tasked with designing an email suite that not only looked good but also drove measurable action. The Challenge: Standing…
Debunking Myths in Children’s Activity Sector
There is a common misconception that the children’s activity sector, everything from holiday camps to after-school sports aren’t viable childcare or run by professional, passionate, educated people. In reality, it is a highly regulated, logistically complex industry that requires elite-level organisation. At Coordinate Sport, my mission was to use content to bridge the gap between…
From Graduation to Career: Designing Content That Bridges the “Experience Gap”
For many recent graduates, the transition from university to a professional career feels less like a step and more like a leap across a canyon. At Futureboard Consulting, my goal was to build the bridge. By turning direct user interactions into high-impact long-form content, I helped transform the graduate job search from a source of…
CCBL PRODUCTIONS 
Leave a comment